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Finding Value in Tennis Betting Markets | Bookmaker Trader Insight
Tennis Tips UK consider many factors when finding value in tennis markets. This includes player form, surface attainment data and potential fatigue (for example if a player has a high total court time in recent days or had to travel a large distance between events). These elements have a tangible effect on the match outcome and if bookmaker/exchange odds fail to reflect all of these factors then smart punters can exploit this value.
Bookmaker’s employ individuals or even teams responsible for setting the odds for sporting events each day. These individuals are known as ‘traders’ and are employed for their detailed knowledge of a specific sport such as tennis, football or horse racing. This is explained and shown in practice at a large UK based bookmaker in the BBC documentary – Britain at the Bookies
Remember that bookmaker companies offering sportsbook services are paying these individuals moderate to large annual salaries for their work. Pricing markets correctly is essential in terms of ensuring that they are profitable. Mistakes can be costly – especially at large bookmakers where thousands of customers are placing bets on a frequent basis. With the introduction of odds comparison websites virtually anyone can quickly see which bookmakers are offering the best odds for a specific match, player or event. In this article our team will look at how to find value in tennis betting.
Setting Event Odds: The Process for Traders
It’s important to understand that bookmaker traders are not gamblers. Their job is ensure that, regardless of a match outcome, a modest profit is guaranteed. Contrary to popular belief – most bookmakers don’t want individual, informed customers placing large bets. Small monetary amounts but with a high bet volume is far more valuable. Traders must set odds that accurately reflect the probability of each player winning and also factor in the bookmaker profit margin.
Example Match: Player A vs Player B
At first glance looking at the odds below for this imaginary match, it may seem bookmakers are all offering roughly the same odds. An amateur bettor would fail to read into this information anymore than surface value. However let’s take a look at the bookmakers below. As a general rule Marathon Bet have smaller profit margins but all others are very similar. So the fact that Sporting Bet are offering the best odds for Player A at 1/3 (1.33) means their traders want to attract money on that selection. They know that thousands of members around the world use odds comparison sites and will bet with the bookmaker offering the best odds – loyalty is rare nowadays.
On a basic level – why would a bookmaker want to attract money on a particular player or team? Most likely because their traders think they are likely to lose or at the very least are poor value considering their probability of winning.
However in this example William Hill are offering better odds than all other bookmakers despite having similar profit margins – so their traders disagree and believe Player A is likely to prevail and Player B presents bad value from a punters point of view. Clearly it’s not always that ‘black and white’ but this example illustrates the concept.
How to find Tennis Betting Value in Markets | Based on Trader Odds at Bookmakers
Bookmaker Price Boosts, Enhanced Odds and Multiples
Another key area to look at regularly is bookmaker promotions. For example if you browse the tennis section of most bookmakers there will be ‘bet boosts’ for specific wagers. For example ‘Novak Djokovic 2-0 Set Betting’ could be enhanced to odds of evens (2.00) when at most other bookmakers it is around 4/5 (1.80). This may seem like a minor difference but it is a clear indication that bookmaker traders want money on that selection. So in the example above it may show that backing Djokovic’s opponent to win at least a set is good value (in other words the traders at the bookmaker have that opinion)
Enhanced Multiple Example:
Bookmaker Enhanced Offer Promotion | In this example it may indicate that set handicap wagers on the opponents of Murray, Wawrinka and Tsonga present good value.
Additional Factors for Finding Tennis Betting Value:
Tennis Tips UK consider many factors when analyzing markets. Using the methods above can be a good place to start for beginners as it essentially gives an insight into the minds of expert traders specifically employed by bookmakers for their knowledge of a sport. It’s important not to simply follow the aforementioned techniques blindly – additional factors such as player form, performance on specific surfaces (i.e indoor hard court, clay, grass etc.) all need to be considered. Apply for VIP Club Membership if you would like to benefit from the daily insight and tip(s) from our team.
Tennis Tips UK Club – Results Synopsis – Updated December 2024
TENNIS TIPS UK CLUB MEMBERSHIP – How it Works
Follow @TennisTipsUKSynopsis: An email service where members receive regular betting picks direct to their inbox. This clearly states the match, specific bet and advised stake. There is no subscription so simply stay as long as you want. The number of members is capped so sometimes a waiting list is activated. All advisory of this type is exclusive to paid members.
Who picks the advised bets?Tennis Tips UK have a team of analysts built over the past decade. Each has shown a proficiency in beating ATP, Challenger or Grand Slam markets consistently. See an example of the email format members receive below.
How much profit have the picks made overall?Full tracking is available publicly via a third party verification platform. However there are multiple club members attaining four figure profit sums each month simply by following the advised bets using their bookmaker and exchange accounts.
As of late 2024; a £100 bettor has enjoyed profits in excess of £4230 assuming they backed the quoted price using an exchange with 5% commission deducted. In reality most club members pay a lower rate and as such have a higher profit attainment.How can I get access?Club membership is currently open to applications. Subscribers can expect to receive picks most days that the primary tours are active. These will be match winner or games handicap bets priced at 2.00 or above covering ATP, Challenger or Grand Slam matches.
How do you profit from tennis betting?There is no single ‘one size fits all’ approach. Tennis Tips UK have been fine tuning the selection process since way back in 2013. For a comprehensive insight into our thesis try exploring our tennis betting research articles.
Are there any third party tipsters you recommend?There is a tipster network that has received positive comments from most of our members. It’s by no means perfect. There are many tipsters there you should avoid but some offering genuine value. Most rely on bookmaker prices that will limit you quickly though so try and instead focus on the services that quote exchange prices.
Looking to join the club? – 8/10 Places Reserved
Tennis Tips UK provide multiple picks per week specialising in the ATP tour. These are reserved exclusively for club members who receive an email notification containing the picks. The results history of all this advisory is recorded here. Staking £100 per match has yielded a total profit of £4730 as of August 2024. This figure factors in a 5% exchange commission deduction.
Full access to all picks is reserved to a maximum of 10 club members. There is an option to purchase 1 month membership with no recurring payment or subscription element. Many payment methods are accepted including PayPal. This link will only remain active when places are available so if this is inactive please contact our team instead and request to be added to the waiting list.
Club membership is designed for those looking to profit from tennis markets over the long term. Having access to exchange and bookmakers without account limits is preferable. Bankroll management and discipline are both essential. Please do not consider the club if looking for short term gains and stick to the principles of responsible gambling regardless.
