| Profit (units) | Yield (%) | Strike Rate (%) | Average Odds (Decimal) | Illustrative Return (£100 staked per pick) |
| +138.20 | 35.40 | 33.80 | 4.99 | £13,820 from backing every selection as of March 2026 |
Tennis Tips UK have now helped multiple long term club members build bankrolls in excess of £1,000,000 or currency equivalent in €/$ through backing picks with a compounding bankroll plan. In other words betting with a fixed percentage of total bankroll per match so that as your total bankroll grows so does the stake. There are challenges as stakes grow such as bookmaker limits and liquidity issues but we are able to provide solutions in most cases such as by using tools like exchanges, winners welcome bookmakers and betting brokers.
According to US Sports, Fitness, and Recreation Participation Report released recently, tennis has the biggest participation growth than any other sport. In the period between 2000 and 2012, 31% more tennis players have committed to playing on a long-term basis than before.
It can be concluded that tennis is still by far one of the most popular sports in the world. Its viewership is steady and even sports bettors are loving it for their bonus codes. But, why isn’t it as popular as it was 20, 30 or 40 years ago? Did tennis lose something while it evolved? Are the players as flamboyant as they were in the last decades?
The Boom
The 1970s was the boom for tennis. And although the 80s and the 90s may have contributed to its decline, those decades helped a lot in maintaining it on the same level at which it’s today. And the truth is that the factors that resulted in the 1970s “boom” will not be replicated ever again.
When it was decided in 1968 that professional tennis players could play at any of the four Grand Slam tournaments and make a living playing tennis, the game spurred interest like it never did before or even after that. Tennis no longer had the reputation of an isolated sport discipline practiced only by the rich.
TV Broadcasts
A second very important factor from the “Boom Era” was TV broadcasting. As soon as it was opened to pros, TV stations showed interest in broadcasting tennis events. CBS was the first TV station that started this and was followed by NBC and then the rest.
This way the American public and the world were able to watch all the prestigious tennis events for the first time in their lives. Of course, this also sparked an even greater interest in tennis.
Today, we have internet and free TV, which means we can watch different sports, not just the tennis match that the one of the only two TV stations in the city offers on the program. Choice.
The Rest of the Factors
There were many other factors that contributed for tennis to explode too. Thanks to some of the more distinctive and unique personalities like McEnroe, Nastase, Evert, Billie Jean King, Navratilova and many other, tennis became awesome. They introduced new playing styles and revolutionized the sport like no one.
The level of professionalism was rising too, but the “wild west” situation in the 1970s and early 1980s when the athletes wanted to party and abuse alcohol or drugs, while the officials tried to determine what the professional standards would be for them made the players even more interesting for the press.
Finally, tennis helped the feminist revolution. Female tennis players were recognized as professional athletes so they could earn thousands of dollars for being as athletic as men. Today, this is not a novelty anymore as we are used to seeing professional female athletes in every sport. The conclusion is that the hype has gone, and will never be back like it was in the 1970s.
TENNIS TIPS UK Club Membership – How it Works
Follow @TennisTipsUKSynopsis: A private betting club where members receive regular betting picks direct to their email inbox. This clearly states the match, specific bet and advised stake. There is a ‘best bet’ which is the highest value selection our team has found across all markets. This is exclusively available through the club membership. Club members should expect to receive 1-2 bets per week on average.
Who picks the advised bets?Tennis Tips UK have a team of analysts built over the past decade. Each has shown a proficiency in beating ATP, Challenger or Grand Slam markets consistently. See an example of the email format members receive below. To make the service more practical to follow we send out picks around 6 hours before the scheduled start time on average so it should be feasible to follow regardless of client timezone.
Odds sourced from Pinnacle or Bet365. Match winner (moneyline) markets used so practical to follow with any bookmaker. Those with access to an exchange account are likely to comfortably exceed the recorded profit figures even after commission is deducted so this is highly recommended.How much profit have the picks made overall?
As of late 2025; a £100 bettor has enjoyed profits in excess of £10,000 assuming they backed the quoted price. Please note the image below is updated once annually – see the link below for the most up to date performance figures.
Full tracking is available publicly via a third party verification platform.How do you profit from tennis betting?There is no single ‘one size fits all’ approach. Tennis Tips UK have been fine tuning the selection process since way back in 2013. For a comprehensive insight into our thesis try exploring our tennis betting research articles.
I’m looking for a more hands-on approach, what do you recommend?Some punters prefer to actively select or trade their own markets. The same thesis as before regarding compounding can still apply in this situation but crucially you’ll need to be able to find and back value bets yourself. There are advanced tools that let you identify +EV bets, see where sharp money is betting and apply complex filters to find markets that meet your criteria.
What about responsible gambling?All forms of sports betting, including club picks, need to follow strict responsible gambling principles. The crucial one – never bet with funds that you can’t afford to lose. This means the assigned bankroll needs to be surplus to requirements. Adopting a long term, investment style approach as described previously will put you on the right path but this never replaces the ten golden rules of responsible gambling.
Do I need to be in the United Kingdom (UK) to join the private betting club?No. Tennis Tips UK are based and operated by a team in England, hence the name, however we have clients from all over the world in the club. The membership fee is paid in GBP (£) in most cases however our checkout page has a feature called ‘adaptive pricing’ that should let you pay in your local currency such as USD ($) or Euros (€). It’s also possible to pay in British Pounds and let your payment method convert automatically although this may be subject to a modest FX fee.
Am I locked in or committed long term?No all subscribers can access this customer portal after joining. It allows you to cancel your club subscription without any need for input from Tennis Tips UK. Please note in this situation your membership will be terminated at the end of the current billing period. You’ll continue to receive picks for the period paid for but no further payments will be charged. Membership places in the club are limited and your reserved place will be released for someone else in the situation described above.
How will it work after joining?Your membership will be confirmed with a personal welcome email. You’ll get one month of access per payment. You should expect one or two club exclusive pick(s) per week detailing the advised selection, match, tournament and odds. Simply login to your betting account and place a wager on the selected market. We only use standard match winner bets, often referred to as the moneyline, so coverage is extensive at virtually all betting portals.
Have any questions? Please visit the contact us page. Average response time 24h.Is club membership limited?Yes, we allow a maximum of ten members to have an active membership at any one time. This is to preserve value and market liquidity. Essentially ensuring it’s practical to obtain the advised odds without them disappearing too quickly.
What bankroll is required?We suggest £10,000 or more ideally although smaller can work. Most members choose to follow our advice of staking 1% per match. This means it automatically adjusts and scales as the total grows and compounds returns. Some members have vastly exceeded the stated profits by staking higher amounts but please remember to have a long term focus and ensure capacity for successive losses.
What type of bets should I expect?Always match winner (moneyline) bets covering men’s professional tennis. This includes ATP events, Challenger and Grand Slams. Minimum odds 2.00 but the average is around 5.00. We deliver advisory emails at a consistent time around six hours before the scheduled start time to ensure plenty of time to get bets placed.
Who is the club open to?Everyone with a decent bankroll and a long term outlook. We have members from around the world betting in many different currencies and jurisdictions. Tennis Tips UK are based in the United Kingdom, hence the name, but the club is truly global. Please note while the default currency is pounds – the sign up page also permits dollars or euros. These should be presented as an option or automatically switched based on your location. It’s also possible to pay in other currencies using the exchange rate for that day.
How do you ascertain if a tennis betting market presents value?Since 2013 we have actively built, deployed, maintained and optimised a tennis betting data model. This serves as the foundation of our team’s analysis. We don’t rely on it entirely but it gives a reliable indication as to where the price for a specific player should be. Significant discrepancies between this and actual live market prices across bookmakers and exchanges often flag our attention for further research. The image below shows an old version of our model. We prefer to keep the current iteration private to protect our edge.
Will club bets always win?No. When a specific bet is advised our team are stating there is value in the quoted odds. In other words the true probability of that outcome is higher than the implied figure derived from market odds. Long term backing these bets consistently will deliver considerable profit as our results illustrate. However members should be prepared to lose successive bets frequently as the club focuses on significant underdogs. Sometimes a large percentage of annual returns can come from a single selection.
This is one of the key reasons that the club is now so focused on long term members and making that clear upfront. It was very frustrating to see some join for just a few weeks, lose bets then leave. This benefits nobody. New members should adopt a disciplined bankroll management strategy. The most common is simply staking 1% total bankroll per match. If a handful of consecutive losses would cause terminal bankroll damage then stakes need reducing.How is club performance recorded?For transparency we operate a public spreadsheet. This shows all key metrics such as units profit, ROI, yield and strike rate. We even monitor the Avg Diff CO % for those statisticians amongst you. In a nutshell this measures the implied value by comparing the advised odds with the sharp closing line. Just to clarify bets are only added to the spreadsheet post result confirmation to retain exclusivity of access to paid club members.
For all bets our team also publish profit reports which feature the original email sent to members for additional tracking and verification purposes. This also includes confirmation of the match result and odds proof.Why don’t you bet on your own picks if they are so good?We do, frequently. The issue surrounds liquidity and limitations. Club members have access to a wide range of liquidity from global sportsbooks and exchanges. We, as individuals, are far more restricted. Typically though we still stake an average of £10k per week on our selections but unfortunately virtually every bookmaker has long since banned us. We should take it a compliment really as a limitation is an endorsement of the profitability of your bets from an often billion pound institution.
Why join the club?It offers an investment approach to sports betting that allows disciplined members the ability to gradually grow their bankroll over time. Another key benefit of staking a fixed percentage of bankroll per match is that it scales and crucially compounds returns. Here is an explanation of the concept. This means over time your bankroll can grow exponentially and has resulted in multiple long term club members building pots in excess of £1M. Just remember at this level new challenges present themselves such as trying to get such large stakes accepted or matched but there are solutions out there and of course there is also the option to quit and retire.
