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| Profit (units) | Yield (%) | Strike Rate (%) | Average Odds (Decimal) | Illustrative Return (£100 staked per pick) |
| +126.20 | 33.80 | 33.30 | 5.05 | £12,620 from backing every selection as of January 2026 |
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According to US Sports, Fitness, and Recreation Participation Report released recently, tennis has the biggest participation growth than any other sport. In the period between 2000 and 2012, 31% more tennis players have committed to playing on a long-term basis than before.
It can be concluded that tennis is still by far one of the most popular sports in the world. Its viewership is steady and even sports bettors are loving it for their bonus codes. But, why isn’t it as popular as it was 20, 30 or 40 years ago? Did tennis lose something while it evolved? Are the players as flamboyant as they were in the last decades?
The Boom
The 1970s was the boom for tennis. And although the 80s and the 90s may have contributed to its decline, those decades helped a lot in maintaining it on the same level at which it’s today. And the truth is that the factors that resulted in the 1970s “boom” will not be replicated ever again.
When it was decided in 1968 that professional tennis players could play at any of the four Grand Slam tournaments and make a living playing tennis, the game spurred interest like it never did before or even after that. Tennis no longer had the reputation of an isolated sport discipline practiced only by the rich.
TV Broadcasts
A second very important factor from the “Boom Era” was TV broadcasting. As soon as it was opened to pros, TV stations showed interest in broadcasting tennis events. CBS was the first TV station that started this and was followed by NBC and then the rest.
This way the American public and the world were able to watch all the prestigious tennis events for the first time in their lives. Of course, this also sparked an even greater interest in tennis.
Today, we have internet and free TV, which means we can watch different sports, not just the tennis match that the one of the only two TV stations in the city offers on the program. Choice.
The Rest of the Factors
There were many other factors that contributed for tennis to explode too. Thanks to some of the more distinctive and unique personalities like McEnroe, Nastase, Evert, Billie Jean King, Navratilova and many other, tennis became awesome. They introduced new playing styles and revolutionized the sport like no one.
The level of professionalism was rising too, but the “wild west” situation in the 1970s and early 1980s when the athletes wanted to party and abuse alcohol or drugs, while the officials tried to determine what the professional standards would be for them made the players even more interesting for the press.
Finally, tennis helped the feminist revolution. Female tennis players were recognized as professional athletes so they could earn thousands of dollars for being as athletic as men. Today, this is not a novelty anymore as we are used to seeing professional female athletes in every sport. The conclusion is that the hype has gone, and will never be back like it was in the 1970s.
TENNIS TIPS UK Club Membership – How it Works
Follow @TennisTipsUKSynopsis: An email service where members receive regular betting picks direct to their inbox. This clearly states the match, specific bet and advised stake. There is a ‘best bet’ which is the highest value selection our team has found across all markets. This is exclusively available through the club membership. Club members should expect to receive 1-2 bets per week on average.
Who picks the advised bets?Tennis Tips UK have a team of analysts built over the past decade. Each has shown a proficiency in beating ATP, Challenger or Grand Slam markets consistently. See an example of the email format members receive below. To make the service more practical to follow we send out picks twelve hours before the scheduled start time on average so it should be feasible to follow regardless of client timezone.
Odds sourced from Pinnacle or Bet365. Match winner (moneyline) markets used so practical to follow with any bookmaker. Those with access to an exchange account are likely to comfortably exceed the recorded profit figures even after commission is deducted so this is highly recommended.How much profit have the picks made overall?
As of late 2025; a £100 bettor has enjoyed profits in excess of £10,000 assuming they backed the quoted price. Please note the image below is updated once annually – see the link below for the most up to date performance figures.
Full tracking is available publicly via a third party verification platform.How do you profit from tennis betting?There is no single ‘one size fits all’ approach. Tennis Tips UK have been fine tuning the selection process since way back in 2013. For a comprehensive insight into our thesis try exploring our tennis betting research articles.
I’m looking for a more hands-on approach, what do you recommend?Some punters prefer to actively select or trade their own markets. The same thesis as before regarding compounding can still apply in this situation but crucially you’ll need to be able to find and back value bets yourself. There are advanced tools that let you identify +EV bets, see where sharp money is betting and apply complex filters to find markets that meet your criteria.
What about responsible gambling?All forms of sports betting, including club picks, need to follow strict responsible gambling principles. The crucial one – never bet with funds that you can’t afford to lose. This means the assigned bankroll needs to be surplus to requirements. Adopting a long term, investment style approach as described previously will put you on the right path but this never replaces the ten golden rules of responsible gambling.
Why join the club?It offers an investment approach to sports betting that allows disciplined members the ability to gradually grow their bankroll over time. Another key benefit of staking a fixed percentage of bankroll per match is that it scales and crucially compounds returns. Here is an explanation of the concept. This means over time your bankroll can grow exponentially and has resulted in multiple long term club members building pots in excess of £1M. Just remember at this level new challenges present themselves such as trying to get such large stakes accepted or matched but there are solutions out there and of course there is also the option to quit and retire.
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