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How Bookmakers Work – Traders, Limits & Profit
According to the latest industry statistics published by the UK Gambling Commission, the total gross gambling yield of the Great Britain gambling industry equalled £12.6 billion for the twelve months between October 2014 and September 2015. Those self-same statistics also revealed the presence of 8,809 betting shops in Britain, which account for the lion’s share of the over 100,000 people employed within the industry. A British Gambling Prevalence survey in 2010, too, revealed that an estimated 22% of the British population regularly engage in betting on horse racing and approximately 12% bet regularly on other sports. Discover How Bookmakers Work with Tennis Tips UK
What all of that tells us is that bookmaking is, without question, big business. The fact that bookmaking is indeed a business is an important realisation, moreover, as it is something which often escapes the notice of punters. Bookmakers, after all, are in the game to make a profit not to engage in gambling and the way they run their businesses definitively reflects this. With that in mind, it is important for any punters to understand exactly how bookmaking works and how it is weighted to give bookmakers a profit making edge.
How Bookmakers Work – Traders, Limits & Profit | Gambling has grown exponentially in the past decade
Making the Book – The Theory
The term ‘bookmaking’ originates from the practice of taking bets on a given event and recording those wagers in a ledger known as the ‘book’. Original bookmakers, therefore, would literally make a book for each event by deciding upon the odds they would offer for different outcomes and recording who bet what at which odds. Today, the situation is in theory fairly similar but has significant wrinkles which most punters are simply not aware of.
It is a fairly widely held misconception that bookmakers set odds by analysing events, deciding upon the probability of each outcome in the event and offering odds which directly reflect those probabilities. That is quite simply not the case, however, as the following explanation of the theory and mathematics of bookmaking should make abundantly clear.
Firstly, it is important to state that bookmakers do indeed use a wide range of information and data to determine the relative probability of different outcomes occurring in any given event. That is only the beginning of the process of making a book, however, and there are a number of further steps taken. As a starting point, though, it does mean that understanding how you can reach specific odds from those initial relative probabilities is important to understand.
The best way in which to explain this is through an example. Say, for instance, that in a tennis match the bookmakers determine that the relative probabilities of each player winning are 60% (0.6) and 40% (0.4). In that case the odds which those probabilities suggest, can be determined by the following calculation:
(1-X)/X, when X = the probability
In our example, the odds of the first player winning would be calculated thus; (1 – 0.6)/0.6. Those odds, then, would be 0.4/0.6 which would be expressed in a betting shop or online as 4/6. For the second player, meanwhile, the calculation would be (1 – 0.4)/0.4 which gives odds of 0.6/0.4 or 6/4.
If bookmakers, therefore, were to offer odds of 4/6 and 6/4 on our tennis match it would be what is known as a ‘fair book’ as the probabilities which the odds represent add up to exactly 100%. As we have mentioned, however, bookmakers offer odds in order to make a profit and as such those are not odds which they would provide to punters. Instead, they would proportionally reduce those odds so that they still reflect the same relative probability of the outcomes occurring but are weighted more in the bookmaker’s favour.
In our example, for instance, bookmakers may actually offer odds of 1/9 and 4/6 for the two players in our tennis match. Those odds are in the same proportions as regards their relative probabilities but if you reverse our above calculations you find that these probabilities do not add up to 100%. In fact, odds of 1/9 and 4/6 give you relative probabilities of 0.9 (90%) and 0.6 (60%), meaning that this book produces a total of 150%.
The amount by which a book does exceed 100%, is known as its ‘Overround’ or as the bookmaker’s ‘Margin’ or ‘Vig’. It is this which determines that in theory the bookmaker will always make a profit (and in this case a 50% profit) no matter the outcome of the event. Once again, this is most easily demonstrated by following through our example and assuming that the bookmaker takes bets in proportion to the true probability of each outcome occurring.
For our tennis match example, therefore, if the bookmaker were to take £90 worth of bets on the first player and £60 worth of bets on the second player at the advertised odds of 1/9 and 4/6 they would receive £150 worth of stakes. Regardless of who wins in that scenario, they would only ever pay out £100, however, as a £90 winning bet at 1/9 returns £10 plus stake and a £60 winning bet at 4/6 returns £40 plus stake. The bookmaker, then, has set the odds to ensure that they will make a 50% profit from the event.
This is of course how the process works in theory and in practice there are other considerations, including the possibility that punters do not bet exactly in proportion with probability, but it is a good model for explaining how bookmakers ensure an edge. What’s more, bookmakers are the only people well enough placed to account for those practical variations in betting and they routinely alter their offered odds accordingly.
The above, then, provides a stark representation of how bookmakers set odds to ensure that they are profitable in the case of single bets. When it comes to multiples, too, things by no means get any better for punters.
Compounding The Bookmaker Edge
In the case of multiple bets, bookmakers implement the same process of setting odds but with one notable difference. That difference is that the odds offered to punters are compounded in such a way as to be to their detriment and to the benefit of the bookmaker.
In order to demonstrate this, let’s assume we are going to bet on two tennis matches where the actual relative probability of either player winning is 50%. The true odds for each player, therefore, would be evens (1/1) but as explained above what may be offered to punters could be more like 5/6. By applying the calculation explained earlier, then, we would find that the bookmaker’s overround on each match in this case would be 9.09%.
If a punter were to bet on the outcome of the two matches as a double, the overround of that double can be calculated using the following equation, where A is the overround of the first match’s book and B is the overround of the second :
Double’s Overround = A x B x 100 – 100
In our scenario, then, the calculation would be 1.0909 x 1.0909 x 100 – 100 = 19.01%. That means that for the double the overround would be 19.01%, which is more than double the overround for the two singles. That enhancement in the bookmaker’s margin increases almost exponentially as further selections are added to multiple bets and is the reason why bookmakers are so keen to encourage punters to place such wagers.
For both singles and multiples, therefore, bookmakers set odds in such a way to ensure that in the long term it is always they who come out on top. One might think that this was enough for them to ensure their profit making potential, but the fact is that most bookmakers also have another trick up their sleeve.
Limiting, Restricting and Closing Accounts
The way in which bookmakers work is aimed at ensuring that they can make a long term profit, and as such this makes it very difficult for punters to do the same. On some rare occasions, however, punters do get themselves in the black and when this happens bookmakers have become increasingly swift and harsh in their response.
In the past few months and years, reports of bookmakers restricting the activity of profitable punters or even of closing their accounts have become more and more widespread. Numerous media reports and investigations, in fact, have found the practice to be prevalent throughout the bookmaking industry.
A BBC 5 Live investigation in late 2015, for instance, revealed a huge number of examples of bookmakers closing profitable online accounts and also lifted the lid on the attitude of betting shops toward successful punters. A betting shop manager who spoke to the BBC revealed how the unnamed company who he worked for felt about gamblers who made money:
‘If they are a serious backer of horses and clearly know what they are doing with the odds then we don’t want them at all.’
If that sounds to you like it is unfair and morally questionable, then you are not alone and a number of notable figures – including former Scottish First Minister Alex Salmond – have already said the same. The problem, however, is that the practice is in no way illegal as all bookmakers without fail stipulate within their terms and conditions that they have the right to refuse the business of anyone they wish and at any time they choose.
That gets to the heart of the issue, therefore, as bookmakers are both the ultimate arbiters of gambling and those who set the rules of the game in the first place. In that scenario, then, and with their ultimate aim being to ensure their own profitability it is obvious that in the long term the house will always win. That’s why Tennis Tips UK recommend sports betting exchanges for club members in almost all cases.
How Bookmakers Work Infographic:
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Tennis Tips UK Club – Results Synopsis – Updated December 2024
TENNIS TIPS UK CLUB MEMBERSHIP – How it Works
Follow @TennisTipsUKSynopsis: An email service where members receive regular betting picks direct to their inbox. This clearly states the match, specific bet and advised stake. There is no subscription so simply stay as long as you want. The number of members is capped so sometimes a waiting list is activated. All advisory of this type is exclusive to paid members.
Who picks the advised bets?Tennis Tips UK have a team of analysts built over the past decade. Each has shown a proficiency in beating ATP, Challenger or Grand Slam markets consistently. See an example of the email format members receive below.
How much profit have the picks made overall?Full tracking is available publicly via a third party verification platform. However there are multiple club members attaining four figure profit sums each month simply by following the advised bets using their bookmaker and exchange accounts.
As of late 2024; a £100 bettor has enjoyed profits in excess of £4230 assuming they backed the quoted price using an exchange with 5% commission deducted. In reality most club members pay a lower rate and as such have a higher profit attainment.How can I get access?Club membership is currently open to applications. Subscribers can expect to receive picks most days that the primary tours are active. These will be match winner or games handicap bets priced at 2.00 or above covering ATP, Challenger or Grand Slam matches.
How do you profit from tennis betting?There is no single ‘one size fits all’ approach. Tennis Tips UK have been fine tuning the selection process since way back in 2013. For a comprehensive insight into our thesis try exploring our tennis betting research articles.
Are there any third party tipsters you recommend?There is a tipster network that has received positive comments from most of our members. It’s by no means perfect. There are many tipsters there you should avoid but some offering genuine value. Most rely on bookmaker prices that will limit you quickly though so try and instead focus on the services that quote exchange prices.
Looking to join the club? – 8/10 Places Reserved
Tennis Tips UK provide multiple picks per week specialising in the ATP tour. These are reserved exclusively for club members who receive an email notification containing the picks. The results history of all this advisory is recorded here. Staking £100 per match has yielded a total profit of £4730 as of August 2024. This figure factors in a 5% exchange commission deduction.
Full access to all picks is reserved to a maximum of 10 club members. There is an option to purchase 1 month membership with no recurring payment or subscription element. Many payment methods are accepted including PayPal. This link will only remain active when places are available so if this is inactive please contact our team instead and request to be added to the waiting list.
Club membership is designed for those looking to profit from tennis markets over the long term. Having access to exchange and bookmakers without account limits is preferable. Bankroll management and discipline are both essential. Please do not consider the club if looking for short term gains and stick to the principles of responsible gambling regardless.
