With a win at the US Open, what is next for Emma Raducanu? We took a closer look at some of the options she could pursue here.
British tennis star Emma Raducanu has slowly been making a name for herself on various tennis courts around the world. With a historic win at the US Open behind her, it is not difficult to imagine that there will be many paths that she could go down in the future. Let’s take a look at what we could see Raducanu doing next.

On the Court
With a Grand Slam win behind her, it would be fantastic to see Raducanu pick up some more too – especially a title from Wimbledon. Her withdrawal from the 2021 competition was a disappointment for many, not the least for herself, but it also opened up some much-needed conversations about how athletes handle their mental and physical health. This is something that has been bolstered by other discussions about similar high-profile athletes.
We could maybe even see her potentially taking an Olympic medal for tennis home if she continues down the path laid out for her. There have been many discussions about who could potentially inherit the legacy of Andy Murray, and there is a strong chance that Raducanu might just be the player to do it.
Off the Court
Raducanu’s potential extends far beyond the boundaries of a tennis court. Her contemporary Naomi Osaka has already pulled in millions of dollars’ worth of sponsorship deals and brands will no doubt be lining up to do the same with Raducanu. With a few careful choices, she could make some key deals that will have her set for life.
We could see ties in other places too. It is not unusual to see sports stars be immortalised in games such as the online slots NetBet. Her appearance at the 2021 Met Gala, dressed in Chanel, also suggests a move to fashion. This could make her a star with appeal for people of all interests – making her a household name on multiple levels.
Sporting Rivalries
Of course, we also have to consider the sporting rivalries that we might see emerge in her future games. When good-natured, these can be great fun to watch unfold and are only natural as we see the same players climb to the top again and again.
Tennis lovers have watched the rivalry between Roger Federer, Rafael Nadal, and Novak Djokovic over the past years. A new one could potentially bloom between Raducanu, Osaka, and Raducanu’s opponent from the US Open final Leylah Fernandez. Since all three players are still young, this potential rivalry could carry forward over a decade or even longer.
No matter what path she chooses, Raducanu has already cemented her place in British sporting history. If she keeps playing then she will undoubtedly reach new heights of success, but we could also see her becoming a household name a long way from the tennis court too. She is one of Britain’s young sporting superstars. Whether you like tennis or not, there is no denying that her future career will be incredibly interesting to follow.
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