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How to Beat the SP (Start Price) | Find Value in Tennis Markets

Tennis Tips UK analyze hundreds of markets each day to identify value for subscribers. All advisory is selected based on extensive player research, performance data and probability linked to +EV (Expected Value). Factors such as conditions at a specific event like court speed and temperature can have a significant impact on the result. Even altitude in some cases as it changes the way in which the ball travels. In professional tennis the margins are often very fine meaning these areas are worth analysis.

The end product of our trading teams research is a percentage probability for each market (i.e Player A to win the match). This is compared to the market odds at exchanges and bookmakers to identify value. In other words the odds available must fail to accurately reflect the probability of that outcome and offer an edge in the investors favor.

The key term is ‘investor’. Gambling is something that should be done for fun. The only way to make an income that can be sustained is to back value markets that will yield a positive return when averages and variance even out over time. Trying to beat the SP (Starting Price) is a sensible area to start with. This is most frequently associated with horse racing and is a marketing gimmick used by bookmakers to encourage bets. However in this context we are simply refering to the odds available across bookmakers and exchanges when the match first starts. Market movements are rarely dramatic in tennis but often strong indicators.

SP (Start Price) e.g Player A is available at odds 5/2 (3.50) the day before a match is scheduled to start. The punter backs this market at those odds. When the match is about to start the market has moved in your favour. The odds available are now just 6/4 (2.50). These markets would most likely yield a profit long term as most market movement in tennis is driven by educated betting.

Synopsis: An email service where members receive regular betting picks direct to their inbox. This clearly states the match, specific bet and advised stake. There is no subscription so simply stay as long as you want. The number of members is capped so sometimes a waiting list is activated. All advisory of this type is exclusive to paid members.

Who picks the advised bets?

Tennis Tips UK have a team of analysts built over the past decade. Each has shown a proficiency in beating ATP, Challenger or Grand Slam markets consistently. See an example of the email format members receive below.

How much profit have the picks made overall?

Full tracking is available publicly via a third party verification platform. However there are multiple club members attaining four figure profit sums each month simply by following the advised bets using their bookmaker and exchange accounts.

As of late 2024; a £100 bettor has enjoyed profits in excess of £4230 assuming they backed the quoted price using an exchange with 5% commission deducted. In reality most club members pay a lower rate and as such have a higher profit attainment.

How can I get access?

Club membership is currently open to applications. Subscribers can expect to receive picks most days that the primary tours are active. These will be match winner or games handicap bets priced at 2.00 or above covering ATP, Challenger or Grand Slam matches.

How do you profit from tennis betting?

There is no single ‘one size fits all’ approach. Tennis Tips UK have been fine tuning the selection process since way back in 2013. For a comprehensive insight into our thesis try exploring our tennis betting research articles.

Are there any third party tipsters you recommend?

There is a tipster network that has received positive comments from most of our members. It’s by no means perfect. There are many tipsters there you should avoid but some offering genuine value. Most rely on bookmaker prices that will limit you quickly though so try and instead focus on the services that quote exchange prices.

Looking to join the club? – 8/10 Places Reserved

Tennis Tips UK provide multiple picks per week specialising in the ATP tour. These are reserved exclusively for club members who receive an email notification containing the picks. The results history of all this advisory is recorded here. Staking £100 per match has yielded a total profit of £4730 as of August 2024. This figure factors in a 5% exchange commission deduction.

Full access to all picks is reserved to a maximum of 10 club members. There is an option to purchase 1 month membership with no recurring payment or subscription element. Many payment methods are accepted including PayPal. This link will only remain active when places are available so if this is inactive please contact our team instead and request to be added to the waiting list.

Club membership is designed for those looking to profit from tennis markets over the long term. Having access to exchange and bookmakers without account limits is preferable. Bankroll management and discipline are both essential. Please do not consider the club if looking for short term gains and stick to the principles of responsible gambling regardless.