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| Profit (units) | Yield (%) | Strike Rate (%) | Average Odds (Decimal) | Illustrative Return (£100 staked per pick) |
| +126.20 | 33.80 | 33.30 | 5.05 | £12,620 from backing every selection as of January 2026 |
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How to Beat the SP (Start Price) | Find Value in Tennis Markets
Tennis Tips UK analyze hundreds of markets each day to identify value for subscribers. All advisory is selected based on extensive player research, performance data and probability linked to +EV (Expected Value). Factors such as conditions at a specific event like court speed and temperature can have a significant impact on the result. Even altitude in some cases as it changes the way in which the ball travels. In professional tennis the margins are often very fine meaning these areas are worth analysis.
The end product of our trading teams research is a percentage probability for each market (i.e Player A to win the match). This is compared to the market odds at exchanges and bookmakers to identify value. In other words the odds available must fail to accurately reflect the probability of that outcome and offer an edge in the investors favor.
The key term is ‘investor’. Gambling is something that should be done for fun. The only way to make an income that can be sustained is to back value markets that will yield a positive return when averages and variance even out over time. Trying to beat the SP (Starting Price) is a sensible area to start with. This is most frequently associated with horse racing and is a marketing gimmick used by bookmakers to encourage bets. However in this context we are simply refering to the odds available across bookmakers and exchanges when the match first starts. Market movements are rarely dramatic in tennis but often strong indicators.
SP (Start Price) e.g Player A is available at odds 5/2 (3.50) the day before a match is scheduled to start. The punter backs this market at those odds. When the match is about to start the market has moved in your favour. The odds available are now just 6/4 (2.50). These markets would most likely yield a profit long term as most market movement in tennis is driven by educated betting.
TENNIS TIPS UK Club Membership – How it Works
Follow @TennisTipsUKSynopsis: An email service where members receive regular betting picks direct to their inbox. This clearly states the match, specific bet and advised stake. There is a ‘best bet’ which is the highest value selection our team has found across all markets. This is exclusively available through the club membership. Club members should expect to receive 1-2 bets per week on average.
Who picks the advised bets?Tennis Tips UK have a team of analysts built over the past decade. Each has shown a proficiency in beating ATP, Challenger or Grand Slam markets consistently. See an example of the email format members receive below. To make the service more practical to follow we send out picks twelve hours before the scheduled start time on average so it should be feasible to follow regardless of client timezone.
Odds sourced from Pinnacle or Bet365. Match winner (moneyline) markets used so practical to follow with any bookmaker. Those with access to an exchange account are likely to comfortably exceed the recorded profit figures even after commission is deducted so this is highly recommended.How much profit have the picks made overall?
As of late 2025; a £100 bettor has enjoyed profits in excess of £10,000 assuming they backed the quoted price. Please note the image below is updated once annually – see the link below for the most up to date performance figures.
Full tracking is available publicly via a third party verification platform.How do you profit from tennis betting?There is no single ‘one size fits all’ approach. Tennis Tips UK have been fine tuning the selection process since way back in 2013. For a comprehensive insight into our thesis try exploring our tennis betting research articles.
I’m looking for a more hands-on approach, what do you recommend?Some punters prefer to actively select or trade their own markets. The same thesis as before regarding compounding can still apply in this situation but crucially you’ll need to be able to find and back value bets yourself. There are advanced tools that let you identify +EV bets, see where sharp money is betting and apply complex filters to find markets that meet your criteria.
What about responsible gambling?All forms of sports betting, including club picks, need to follow strict responsible gambling principles. The crucial one – never bet with funds that you can’t afford to lose. This means the assigned bankroll needs to be surplus to requirements. Adopting a long term, investment style approach as described previously will put you on the right path but this never replaces the ten golden rules of responsible gambling.
Why join the club?It offers an investment approach to sports betting that allows disciplined members the ability to gradually grow their bankroll over time. Another key benefit of staking a fixed percentage of bankroll per match is that it scales and crucially compounds returns. Here is an explanation of the concept. This means over time your bankroll can grow exponentially and has resulted in multiple long term club members building pots in excess of £1M. Just remember at this level new challenges present themselves such as trying to get such large stakes accepted or matched but there are solutions out there and of course there is also the option to quit and retire.
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