Latest Club Bets – Apply to join the mailing list
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❌ LOST @ 3.06 | Bellucci to beat Kecmanovic | ATP Delray Beach
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❌ LOST @ 4.58 | Droguet to beat Auger-Aliassime | ATP Montpellier
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✅ WON @ 2.30 | Gea to beat Mpetshi Perricard | ATP Montpellier
| Profit (units) | Yield (%) | Strike Rate (%) | Average Odds (Decimal) | Illustrative Return (£100 staked per pick) |
| +137.00 | 36.20 | 33.80 | 5.03 | £13,700 from backing every selection as of February 2026 |
Finding Value in Tennis Betting Markets | Bookmaker Trader Insight
Tennis Tips UK consider many factors when finding value in tennis markets. This includes player form, surface attainment data and potential fatigue (for example if a player has a high total court time in recent days or had to travel a large distance between events). These elements have a tangible effect on the match outcome and if bookmaker/exchange odds fail to reflect all of these factors then smart punters can exploit this value.
Bookmaker’s employ individuals or even teams responsible for setting the odds for sporting events each day. These individuals are known as ‘traders’ and are employed for their detailed knowledge of a specific sport such as tennis, football or horse racing. This is explained and shown in practice at a large UK based bookmaker in the BBC documentary – Britain at the Bookies
Remember that bookmaker companies offering sportsbook services are paying these individuals moderate to large annual salaries for their work. Pricing markets correctly is essential in terms of ensuring that they are profitable. Mistakes can be costly – especially at large bookmakers where thousands of customers are placing bets on a frequent basis. With the introduction of odds comparison websites virtually anyone can quickly see which bookmakers are offering the best odds for a specific match, player or event. In this article our team will look at how to find value in tennis betting.
Setting Event Odds: The Process for Traders
It’s important to understand that bookmaker traders are not gamblers. Their job is ensure that, regardless of a match outcome, a modest profit is guaranteed. Contrary to popular belief – most bookmakers don’t want individual, informed customers placing large bets. Small monetary amounts but with a high bet volume is far more valuable. Traders must set odds that accurately reflect the probability of each player winning and also factor in the bookmaker profit margin.
Example Match: Player A vs Player B
At first glance looking at the odds below for this imaginary match, it may seem bookmakers are all offering roughly the same odds. An amateur bettor would fail to read into this information anymore than surface value. However let’s take a look at the bookmakers below. As a general rule Marathon Bet have smaller profit margins but all others are very similar. So the fact that Sporting Bet are offering the best odds for Player A at 1/3 (1.33) means their traders want to attract money on that selection. They know that thousands of members around the world use odds comparison sites and will bet with the bookmaker offering the best odds – loyalty is rare nowadays.
On a basic level – why would a bookmaker want to attract money on a particular player or team? Most likely because their traders think they are likely to lose or at the very least are poor value considering their probability of winning.
However in this example William Hill are offering better odds than all other bookmakers despite having similar profit margins – so their traders disagree and believe Player A is likely to prevail and Player B presents bad value from a punters point of view. Clearly it’s not always that ‘black and white’ but this example illustrates the concept.
How to find Tennis Betting Value in Markets | Based on Trader Odds at Bookmakers
Bookmaker Price Boosts, Enhanced Odds and Multiples
Another key area to look at regularly is bookmaker promotions. For example if you browse the tennis section of most bookmakers there will be ‘bet boosts’ for specific wagers. For example ‘Novak Djokovic 2-0 Set Betting’ could be enhanced to odds of evens (2.00) when at most other bookmakers it is around 4/5 (1.80). This may seem like a minor difference but it is a clear indication that bookmaker traders want money on that selection. So in the example above it may show that backing Djokovic’s opponent to win at least a set is good value (in other words the traders at the bookmaker have that opinion)
Enhanced Multiple Example:
Bookmaker Enhanced Offer Promotion | In this example it may indicate that set handicap wagers on the opponents of Murray, Wawrinka and Tsonga present good value.
Additional Factors for Finding Tennis Betting Value:
Tennis Tips UK consider many factors when analyzing markets. Using the methods above can be a good place to start for beginners as it essentially gives an insight into the minds of expert traders specifically employed by bookmakers for their knowledge of a sport. It’s important not to simply follow the aforementioned techniques blindly – additional factors such as player form, performance on specific surfaces (i.e indoor hard court, clay, grass etc.) all need to be considered. Apply for VIP Club Membership if you would like to benefit from the daily insight and tip(s) from our team.
TENNIS TIPS UK Club Membership – How it Works
Follow @TennisTipsUKSynopsis: An email service where members receive regular betting picks direct to their inbox. This clearly states the match, specific bet and advised stake. There is a ‘best bet’ which is the highest value selection our team has found across all markets. This is exclusively available through the club membership. Club members should expect to receive 1-2 bets per week on average.
Who picks the advised bets?Tennis Tips UK have a team of analysts built over the past decade. Each has shown a proficiency in beating ATP, Challenger or Grand Slam markets consistently. See an example of the email format members receive below. To make the service more practical to follow we send out picks twelve hours before the scheduled start time on average so it should be feasible to follow regardless of client timezone.
Odds sourced from Pinnacle or Bet365. Match winner (moneyline) markets used so practical to follow with any bookmaker. Those with access to an exchange account are likely to comfortably exceed the recorded profit figures even after commission is deducted so this is highly recommended.How much profit have the picks made overall?
As of late 2025; a £100 bettor has enjoyed profits in excess of £10,000 assuming they backed the quoted price. Please note the image below is updated once annually – see the link below for the most up to date performance figures.
Full tracking is available publicly via a third party verification platform.How do you profit from tennis betting?There is no single ‘one size fits all’ approach. Tennis Tips UK have been fine tuning the selection process since way back in 2013. For a comprehensive insight into our thesis try exploring our tennis betting research articles.
I’m looking for a more hands-on approach, what do you recommend?Some punters prefer to actively select or trade their own markets. The same thesis as before regarding compounding can still apply in this situation but crucially you’ll need to be able to find and back value bets yourself. There are advanced tools that let you identify +EV bets, see where sharp money is betting and apply complex filters to find markets that meet your criteria.
What about responsible gambling?All forms of sports betting, including club picks, need to follow strict responsible gambling principles. The crucial one – never bet with funds that you can’t afford to lose. This means the assigned bankroll needs to be surplus to requirements. Adopting a long term, investment style approach as described previously will put you on the right path but this never replaces the ten golden rules of responsible gambling.
Why join the club?It offers an investment approach to sports betting that allows disciplined members the ability to gradually grow their bankroll over time. Another key benefit of staking a fixed percentage of bankroll per match is that it scales and crucially compounds returns. Here is an explanation of the concept. This means over time your bankroll can grow exponentially and has resulted in multiple long term club members building pots in excess of £1M. Just remember at this level new challenges present themselves such as trying to get such large stakes accepted or matched but there are solutions out there and of course there is also the option to quit and retire.
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