- ✅ WON @ 9.20 (+820) – A Bublik (beat J Sinner) – Thu 19 Jan 2025 – Club P/L Report
- ✅ WON @ 2.34 – Z Bergs – ATP Hertongenbosch – Club P/L Report for Saturday 14th June 2025
- ✅ WON @ 2.52 – C Moutet (ATP Rome) – Club P/L Report – Tennis Betting Tips for Friday 9th May 2025
- ✅ WON @ 2.96 – G Diallo – ATP Madrid R16 – Club P/L Report – Tennis Betting Tips for Wednesday 30th April 2025
- ✅ WON @ 2.08 – G Diallo – ATP Madrid R32 – Club P/L Report – Tennis Betting Tips for Tuesday 29th April 2025
- ✅ WON @ 3.30 – J Fearnley – ATP Madrid R2 – Club P/L Report – Tennis Betting Tips for Saturday 26th April 2025
The traditional bookmaker offers a product that nobody would typically buy. Their offering is ‘Send us £1 and we’ll return £0.95’. This is based on the general margin / edge of 5% across sportsbooks and casino games although it can be both significantly better and worse than this in certain situations.
Whether the customer places a bet, plays a slot machine or spins the roulette wheel the bookmaker (house) has an edge. Typically of a few percent as stated earlier. So every person doing this is trading their money for slightly less money. Of course this is long term – it’s possible to win signficiant amounts in a single session and equally lose vast sums. Never risk more than you can afford to lose – Gamble Aware is a vital resource.
Focus: Sports Betting
Let’s illustrate this with an example from the world of tennis (it seems appropriate as that’s kinda our thing). There is a match between ‘Player A’ and ‘Player B’. The bookmakers traders have calculated that each player has the exact same chance of winning (i.e 50%).
So what should the odds be for both players to win? 1/1 (2.00). However, have you ever seen a bookmaker offering evens or above on both sides of the line? Probably not. If so, their traders should be fired, as they would not make a profit from that market long term. Instead bookmakers take the actual odds (based on implied probability) and then add their margin which varies from bookmaker to bookmaker. Marathonbet and Pinnacle will only reduce it by 2-3% on average whereas lower quality bookmakers will often apply a margin in excess of 5%. Larger events typically have a higher payout as bookmakers need to be more competitive.
What odds will the punter actually get? In the scenario above it would most likely be 1.80 – 1.95 or close that range. So although the match is essentially a coin flip – they are paying out slightly less and lets how they make a profit. It may not seem much but imagine it amplified over turnover of millions of even billions when considering the worldwide sports betting market.
Where do Exchanges come in?
The concept of an exchange is to match customers. The market liqusity is provided by others with a different opinion. So in the example above one person may think Player A will win and another Player B. The exchange brings them together. The person who predicts it correctly walks away with the money. No bookmaker margins – fair odds that actually reflect real probability. So what’s the issue? In a word, the dreaded – commission.
Exchanges offer the same coverage as bookmakers in terms of the matches and events however some bookmakers still have the edge in terms of speciality markets. Often exchanges don’t offer the more complex handicap markers or ‘total aces’ (for example) on tennis due to the projected lack of liquidity.
Why use Betting Exchanges?
Sports betting is one of the few forms of gambling where it’s possible to gain an edge. Roulette has a fixed house edge and there is nothing the player can do to alter this. However with sports betting an educated bettor can disagree with the bookmakers traders regarding an outcomes projected probability. This individual may still struggle to profit consistently due to excessive bookmaker margins but on an exchange he or she doesn’t have to worry about this. Just the commission on profit of 2-5% which is relatively easy to overcome. There is also a ‘Premium Charge’ for those who place large bets and meet certain profit thresholds.
Crucially though; an exchange will not close or limit your account for profiting long term, it will not charge a margin through its odds only commission and it will increase your profit by 10-15% on average. For an individual who’s serious about sports betting this a no brainer.
Remember to track all bets to clearly monitor profit/loss, liability, ROI and other essential statistics with a reliable platform such as Betting Metrics.
Liquidity: Significant Issue?
Generally – the short answer is no. Large tennis events have more than enough money going through the market to satisfy the needs of virtually all bettors. Those using extremely large stakes may struggle. Betfair is the largest exchange with the highest average market liquidity.
What is the purpose of club membership?
Most members use the advisory to generate profits via bookmaker and/or exchange accounts. For someone staking £100 per match this has yielded thousands in profit even once the annual membership fee is deducted.
Will bookmakers limit my account(s)?
Most likely, yes. Club bets have a proven track record of value (+ EV) and bookmakers are likely to notice this. Short term you’ll be fine but longer term we suggest using betting exchanges or ‘winners welcome’ bookmakers or brokers. That’s why we always quote and record odds from Betfair Exchange for members as that illustrates profits for those who are limited.
How will it work after joining?
Your membership will be confirmed with a personal welcome email. You’ll get 12 months access from a single payment and there is no auto renewal – we’ll simply ask if you wish to continue after the year has elapsed. You should expect an average of two emails per week detailing the advised selection, match, tournament and odds. Simply login to your betting account and place a wager on the selected market. We only use standard match winner bets, often referred to as the moneyline, so coverage is extensive at virtually all betting portals. Have any questions? Please visit the contact us page. Average response time 24h.
Is club membership limited?
Yes, we allow a maximum of ten members to have an active annual membership at any one time. This is to preserve value and market liquidity. Essentially ensuring it’s practical to obtain the advised odds without them disappearing too quickly.
What bankroll is required?
We suggest £10,000 or more ideally although smaller can work. Most members choose to follow our advice of staking 1% per match. This means it automatically adjusts and scales as the total grows and compounds returns. In the above example; the member would have yielded over £3,000 profit but had to pay the membership fee leaving them with a net profit in excess of £2200. Some members have vastly exceeded this by staking higher amounts but please remember to have a long term focus and ensure capacity for successive losses.
What type of bets should I expect?
Always match winner bets covering men’s professional tennis. This includes ATP events, Challenger and Grand Slams. We specialise in high odds underdogs which have yielded the most considerable profits in extensive back testing. Selections with odds of 10/1 (11.00) are not uncommon. We deliver advisory emails at a consistent time with a minimum of six hours before the scheduled start time to ensure plenty of time to get bets placed.
Who is the club open to?
Everyone with a decent bankroll and a long term outlook. We have members from around the world betting in many different currencies and jurisdictions. Tennis Tips UK are based in the United Kingdom, hence the name, but the club is truly global.
How is profit tracked?
For transparency we operate a public spreadsheet. This shows all key metrics such as units profit, ROI, yield and strike rate. We even monitor the Avg Diff CO % for those statisticians amongst you. In a nutshell this measures the implied value by comparing the advised odds with the sharp closing line. 2% is deducted from all recorded profit figures to simulate exchange commission. Just to clarify bets are only added to the spreadsheet post result confirmation to retain exclusivity of access to paid club members.
For winning bets our team also publish profit reports which feature the original email sent to members for additional tracking and verification purposes. This also includes a rating for that specific prediction which gives an insight into how our strategy is optimised over time.
Who picks the bets for club members?
Tennis Tips UK have grown into a small team over the years. Founded way back in 2013 by an odds compiler at a leading EU bookmaker. Since then joined by a quant and business manager. Each one of us lives and breathes tennis but we like to let our results speak for themselves rather than make outlandish personal claims.
Why don’t you bet on your own picks if they are so good?
We do, frequently. The issue surrounds liquidity and limitations. Club members have access to a wide range of liquidity from global sportsbooks and exchanges. We, as individuals, are far more restricted. Typically though we still stake an average of £10k per week on our selections but unfortunately virtually every bookmaker has long since banned us. We should take it a compliment really as a limitation is an endorsement of the profitability of your bets from an often billion pound institution.
Is there a way to reduce the cost of membership?
The fee is set at a level which allows us to fill membership places. If you are a prospective first time club member enter the promo code ‘TTUK10’ during checkout to reduce the cost. Please note this is a one time discount and not available for returning members.
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