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Serbian superstar Novak Djokovic has dominated elite men’s tennis for years and his performances so far in 2023 have revealed nothing to suggest this will change in the short term. So from a tennis betting perspective – just back him blindly and watch the money roll in, right? Not so fast. Bookmakers are well aware of his attainment and the odds reflect this. Consequently even if he wins 90% of all matches – the occasional losses will likely eat up all profit and even put punters in the red overall. In this article we’ll analyse whether there is a solution by looking at The best method to profit backing Novak Djokovic.
Did you know? Tennis Tips UK have an exclusive community where tennis tipsters and subscribers come together to share their knowledge. Punters receive access to the bets that sharp tipsters are backing via email. In exchange the highest performing tipsters receive all the membership fee’s.
Robert Fraser, Founder of Tennis Tips UK in 2013
Table of Contents
- The Problem: Terrible Match Winner Odds
- ‘Big Name Bias’ – Large Event Betting Volume
- The Solution: Asian Handicap Markets
The Problem: Terrible Match Winner Odds

Novak Djokovic Odds – Example from the Australian Open 2023 – Even in the later stages (in this case a semifinal) it’s still common to find the world number five priced around or below 1/10 (1.10). This suggests a win probability of over 90.90% and would require a staggering minimum strike rate to profit long term over a large sample size.
‘Big Name Bias’ – Large Event Betting Volume
For the biggest events in the tennis calendar – money funnels in from punters who don’t normally consider tennis. This is due to media coverage, tournament specific promotions and more recognisable names on sportsbooks. These individuals are highly likely to side with players like Novak Djokovic which further drives down or ‘shortens’ his price. This makes it even more challenging to profit long term.
The Solution: Asian Handicap Markets
Novice punters typically stick with the standard 1×2 match winner market which has been our focus so far in this article. However the range of asian handicap markets are far more likely to offer value. These are available nowadays at almost all bookmakers and exchanges (liquidity could be an issue for the later)
Time needed: 10 minutes
How to find value when betting on Novak Djokovic
- Find an Odds Comparison Portal (e.g Oddsportal or Oddschecker)
Search for ‘Novak Djokovic’ and load the list of available markets and odds.
- Select the ‘Asian Handicap’ tab
This should display set and games handicap markets
- Focus on the odds from ‘Pinnacle’
This bookmaker has the most accurate odds in terms of reflecting probability. This is especially true near to the match start time. Look for discrepancies between their price and other bookmakers. If you can beat the Pinnacle line odds for Novak Djokovic in the asian handicap market by a significant margin then this is likely to be a value bet and yield profit long term.
There is significant data and research to suggest that Pinnacle’s closing line has a very close correlation with that outcomes probability. So with all tennis betting, whether looking to back Novak Djokovic specifically or not, trying to get odds elsewhere above this level is an intelligent goal and likely to make you a ‘sharp bettor’ who will have an edge or positive expected value long term.
Very frequently. By wary against lower ranked opponents though where he has lost individual sets on a somewhat common timetable. Focus on price (odds) rather than opinion.
if you follow the steps above correctly then most likely yes when betting with the major players. Take it as a compliment it means they have assessed you as a profitable customer. There are still options for people in this situation such as bet brokers to keep getting your bets on.
What is the purpose of club membership?
Most members use the advisory to generate profits via bookmaker and/or exchange accounts. For someone staking £100 per match this has yielded thousands in profit even once the annual membership fee is deducted.
Will bookmakers limit my account(s)?
Most likely, yes. Club bets have a proven track record of value (+ EV) and bookmakers are likely to notice this. Short term you’ll be fine but longer term we suggest using betting exchanges or ‘winners welcome’ bookmakers or brokers. That’s why we always quote and record odds from Betfair Exchange for members as that illustrates profits for those who are limited.
How will it work after joining?
Your membership will be confirmed with a personal welcome email. You’ll get 12 months access from a single payment and there is no auto renewal – we’ll simply ask if you wish to continue after the year has elapsed. You should expect an average of two emails per week detailing the advised selection, match, tournament and odds. Simply login to your betting account and place a wager on the selected market. We only use standard match winner bets, often referred to as the moneyline, so coverage is extensive at virtually all betting portals. Have any questions? Please visit the contact us page. Average response time 24h.
Is club membership limited?
Yes, we allow a maximum of ten members to have an active annual membership at any one time. This is to preserve value and market liquidity. Essentially ensuring it’s practical to obtain the advised odds without them disappearing too quickly.
What bankroll is required?
We suggest £10,000 or more ideally although smaller can work. Most members choose to follow our advice of staking 1% per match. This means it automatically adjusts and scales as the total grows and compounds returns. In the above example; the member would have yielded over £3,000 profit but had to pay the membership fee leaving them with a net profit in excess of £2200. Some members have vastly exceeded this by staking higher amounts but please remember to have a long term focus and ensure capacity for successive losses.
What type of bets should I expect?
Always match winner bets covering men’s professional tennis. This includes ATP events, Challenger and Grand Slams. We specialise in high odds underdogs which have yielded the most considerable profits in extensive back testing. Selections with odds of 10/1 (11.00) are not uncommon. We deliver advisory emails at a consistent time with a minimum of six hours before the scheduled start time to ensure plenty of time to get bets placed.
Who is the club open to?
Everyone with a decent bankroll and a long term outlook. We have members from around the world betting in many different currencies and jurisdictions. Tennis Tips UK are based in the United Kingdom, hence the name, but the club is truly global.
How is profit tracked?
For transparency we operate a public spreadsheet. This shows all key metrics such as units profit, ROI, yield and strike rate. We even monitor the Avg Diff CO % for those statisticians amongst you. In a nutshell this measures the implied value by comparing the advised odds with the sharp closing line. 2% is deducted from all recorded profit figures to simulate exchange commission. Just to clarify bets are only added to the spreadsheet post result confirmation to retain exclusivity of access to paid club members.
For winning bets our team also publish profit reports which feature the original email sent to members for additional tracking and verification purposes. This also includes a rating for that specific prediction which gives an insight into how our strategy is optimised over time.
Who picks the bets for club members?
Tennis Tips UK have grown into a small team over the years. Founded way back in 2013 by an odds compiler at a leading EU bookmaker. Since then joined by a quant and business manager. Each one of us lives and breathes tennis but we like to let our results speak for themselves rather than make outlandish personal claims.
Why don’t you bet on your own picks if they are so good?
We do, frequently. The issue surrounds liquidity and limitations. Club members have access to a wide range of liquidity from global sportsbooks and exchanges. We, as individuals, are far more restricted. Typically though we still stake an average of £10k per week on our selections but unfortunately virtually every bookmaker has long since banned us. We should take it a compliment really as a limitation is an endorsement of the profitability of your bets from an often billion pound institution.
Is there a way to reduce the cost of membership?
The fee is set at a level which allows us to fill membership places. If you are a prospective first time club member enter the promo code ‘TTUK10’ during checkout to reduce the cost. Please note this is a one time discount and not available for returning members.
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