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Profit (units)Yield (%)Strike Rate (%)Average Odds (Decimal)Illustrative Return (£100 staked per pick)
+137.0036.2033.805.03£13,700 from backing every selection as of February 2026
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The Basics of Sports Betting – A Bettors Guide To Right Wagering Process 

If you are an avid fan of any given sports, then it must be obvious that aside from watching your favorite shows, you are also looking forward to joining various types of betting games. The sports company along with the gambling industry has partnered all throughout the years to come up with different sports betting systems in such a way that every bettor will enjoy. 

In fact, horse racing is one of the biggest events where people can dive into betting. Sports tournaments like basketball, football, soccer, and golf have limited betting options because of the number of participants. On the other hand, the horse racing tournament is often attended by a lot of entries; thus, it also provides betting options where bettors can ultimately explore. 

Technically, sports betting is not easy. When you are a pro in betting, you might have learned the basics of it, but if you are a newbie, then there’s a lot of research you need to do so you won’t put your money into waste. Ideally, your main goal why you need to take part in sports betting is to predict the winning entry, wage your money, watch the show, and see how they perform. If you win, then surely you’ll get the prize at stake, but if you fail then you lost your money. 

In this article, we are not asking or influencing you to take part in any betting games. Remember that sports betting is a gambling game and there are only results it can give. Either you win or lose. In that sense, we are trying to open up your eyes in understanding more how you can bet effectively. These apply to both new and pro bettors. This guide will help gain more than the money you wage and experience the quality betting game. Your ability to understand how betting works especially in a sports game that provides huge prizes will give you a more efficient betting experience.

Fixed Odds Betting 

It’s the oldest way of betting in sports. It means that you only need to predict the winning entry who will emerge as victorious in the sports tournament they will join. The fixed is a word used because the wager needs to agree with the amount for each odds placed. Once the wager wins, he gets the prize of the agreed odds placed. 

So that means that fixed odds betting deems the simplest way of placing your bets in order to win. Though it’s simple, your betting prowess may not work if you don’t have much knowledge about your entries. Hence, if you are a beginner or pro bettor, it’s best that you have to study thoroughly your bets before wagering for them to make sure that you won’t experience any hitch. 

Major Components of Sports Betting

Here are the basic components of sports betting you must know.

Wager Parties 

This is a situation that you normally see in ball game tournaments. You’ll see a particular group betting for a specific team and others are betting for the opposing team. This is normally called wager parties because you’ll see people who clash the bets for the best team they would like to win the game so they can also win the betting game. 

The Selection

It’s as easy as picking the right team to win. Take note that there is no specific formula in selecting the right winner to be but it all depends on your gut feel. This is why you need to spend a little research about your entry or team you would like to bet with regards to their previous performances. In this way, you will be able to assess their ability once they perform in the field so as to bet for them effectively. 

The Stake

It literally refers to the amount of money that each eager might win for a particular race odds where they place their bets. Take note that each bookmaker set a minimum amount you would like to stake to make sure that there is enough prize to be given away to all winners. The amount of the losing wager is also used to cover up the amount that each winning wager will get if their bets win. 

The Odds

This is where all the entries are being shown and odds are determined. Each odds are produced depending on the amount that each bookmaker should pay in relation to the stake of the relative selection. They are simply referred to the chances and percentage of winning to each entry. If a particular entry got a lower chance, then the odds are higher, and if the chance is higher, then the odds are normally low. 

Payout 

It’s the sum of the amount that each bookmaker should return to the wager if he wins the betting game. The prize is often determined with regards to the total stake that each bookmaker gained from wagers. 

Synopsis: An email service where members receive regular betting picks direct to their inbox. This clearly states the match, specific bet and advised stake. There is a ‘best bet’ which is the highest value selection our team has found across all markets. This is exclusively available through the club membership. Club members should expect to receive 1-2 bets per week on average.

Who picks the advised bets?

Tennis Tips UK have a team of analysts built over the past decade. Each has shown a proficiency in beating ATP, Challenger or Grand Slam markets consistently. See an example of the email format members receive below. To make the service more practical to follow we send out picks twelve hours before the scheduled start time on average so it should be feasible to follow regardless of client timezone.

Odds sourced from Pinnacle or Bet365. Match winner (moneyline) markets used so practical to follow with any bookmaker. Those with access to an exchange account are likely to comfortably exceed the recorded profit figures even after commission is deducted so this is highly recommended.

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How much profit have the picks made overall?


As of late 2025; a £100 bettor has enjoyed profits in excess of £10,000 assuming they backed the quoted price. Please note the image below is updated once annually – see the link below for the most up to date performance figures.

Full tracking is available publicly via a third party verification platform.

Tennis tips uk betting profit chart

How do you profit from tennis betting?

There is no single ‘one size fits all’ approach. Tennis Tips UK have been fine tuning the selection process since way back in 2013. For a comprehensive insight into our thesis try exploring our tennis betting research articles.

I’m looking for a more hands-on approach, what do you recommend?

Some punters prefer to actively select or trade their own markets. The same thesis as before regarding compounding can still apply in this situation but crucially you’ll need to be able to find and back value bets yourself. There are advanced tools that let you identify +EV bets, see where sharp money is betting and apply complex filters to find markets that meet your criteria.

What about responsible gambling?

All forms of sports betting, including club picks, need to follow strict responsible gambling principles. The crucial one – never bet with funds that you can’t afford to lose. This means the assigned bankroll needs to be surplus to requirements. Adopting a long term, investment style approach as described previously will put you on the right path but this never replaces the ten golden rules of responsible gambling.

Why join the club?

It offers an investment approach to sports betting that allows disciplined members the ability to gradually grow their bankroll over time. Another key benefit of staking a fixed percentage of bankroll per match is that it scales and crucially compounds returns. Here is an explanation of the concept. This means over time your bankroll can grow exponentially and has resulted in multiple long term club members building pots in excess of £1M. Just remember at this level new challenges present themselves such as trying to get such large stakes accepted or matched but there are solutions out there and of course there is also the option to quit and retire.


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